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The true power of motion can be seen in mobile experiences. A mobile app without motion is just a sequence of independent screens. But when designers introduce motion, something magical happens – a design comes alive – an app becomes an interactive story that can engage users. The feedback provided by a system is not very informative. It’s not clear how a system handles your request or what exactly happens with the information.

Building the Future of Artificial Intelligence

Today we explore the concept of motion design in the interfaces of the future with Artificial Intelligence (AI) assistants.

AI assistant is a common attribute of many modern cars and smartphones. In simple terms, it’s a system that helps users solve everyday tasks such as ordering a pizza or setting a target destination. The process of interaction with a system looks pretty obvious – users activate the system and provide a command (in most cases, via voice), the system proceeds a request and replies with details.

20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers.

Tim Cook

The current state of AI design has two major downsides:

  • The feedback provided by a system is not very informative. It’s not clear how a system handles your request or what exactly happens with the information.
  • Feedback that the system provides doesn’t convey emotion. It is robotic. When a user interacts with such a system, it feels giving commands to a computer. The only difference from a traditional GUI is that you use a different medium for the command (voice vs. keyboard input).

Digital ? Innovation

When designers create products, they tell stories to users. Designers have a lot of tools to make a story more interesting. Motion design is one of the most powerful tools designers have. The true power of motion can be seen in mobile experiences. A mobile app without motion is just a sequence of independent screens. But when designers introduce motion, something magical happens – a design comes alive – an app becomes an interactive story that can engage users.

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